Marketing Tip Tuesday


Influencer: Regular people (not celebrities) who have blogged, videoed, and posted their way into the social media spotlight.

Advertisers have started to pay these influencers to put ads on their content. This has become one of the newest, emerging strategies in marketing because social media stars have more purchase influencing power over the younger generation than a Hollywood star does. Followers see social media stars as someone to trust, genuine, and “just like me.” Followers look up to the social media stars, therefore are easily influenced by their words and actions.

According to a survey of marketers conducted by online promotions firm, Tomoson, Influencer Marketing has been rated the fastest growing online customer acquisition approach. Thus, taking the lead over traditional tactics as seen in the chart below from Tomoson’s data.

chart copy

Another reason why Influencer Marketing is so successful is because media usage is shifting from Television to Social Media. Accessing social media via smartphones better fits our ‘on-the-go’ lifestyle. We are spending more time logged on than we are spending in front of the TV.


10 Things We’re Loving In May

May Mood Board

1. On May 7th (from 4-8pm) enjoy Girls Night Out with Peter Kate, Houppette, A.R. Morris Jewelers, and Two Sisters for fashion, beauty and baubles!

2. We’re obsessed with Boulevard’s case to keep jewelry protected and untangled with separate compartments. Get it monogrammed or pick one up for Mother’s Day at Peter Kate today!

3. It’s time to make the switch from hot coffee to ice coffee and we’re loving Brew Haha‘s new location in Trolley Square. It’s the perfect spot to get work done or meet with friends.

4. The weekend of May 15-17th is the Annual Spring Sidewalk Sale in Rehoboth Beach. Great for fabulous finds and deals!

5. With spring in full swing it’s time for a seasonal perfume change and Acqua Di Parma‘s is a light, refreshing scent inspired by Italian rose gardens.

6. Whether you have plans for Memorial Day weekend or not, a nautical maxi dress is a summer must have.

7. Recently we came across Paper Provisions, an Australian paper products company offering the cutest stationary and artwork that uses inspiring bold typeface with gold accents. What’s not to love?

8. This weekend marks the beginning of Steeple Chase season and Point-to-Point is right around the corner. Always a fun filled day with friends and bright fashion.

9. Get a head start on your summer tan with St. Tropez, an all natural self tanning spray that’s easy to apply and doesn’t have any nasty smells. Now available at Houppette.

10. We’re excited to go behind the scenes in Leave Your Mark, with Aliza Licht, a fashion communications executive as she dishes stories of her career and the lessons she’s learned.

Wandering Italy

Instead of doing the typical college spring break trip to Cancun or Florida, I went to Italy. Somehow we managed to squeeze 4 destinations into just 6 days. Here are some of my favorite parts.

First we stayed two and a half days in Rome where we did the typical sight seeing, the Colosseum, Roman Forum and Vatican City. Standing on the same grounds where the ancient Romans spent their days was unimaginably surreal. I’m not a huge fan of history but I have to admit that I enjoyed learning about the ancient roman life. It brought about some sort of aura that you can’t feel unless you’re physically there.

Roman Forum


The next stop in Rome was the Vatican and I must say that although I’m not the biggest fan of staring at art in museums or galleries either, I enjoyed St. Peter’s the most, solely for it’s impeccable art and design. The inside of St. Peter’s Basilica is absolutely stunning. Not a single wall, floor, ceiling, or crevice of the building is bare. It left me speechless. It’s definitely something that you must see in person if you ever have the chance.

St. Peter's

Next we went to Florence for two days. The city of Florence is absolutely beautiful with tons of great shopping. My favorite part about the entire vacation (even though I did love the shopping) was the day trip we took to Cinque Terre. It was just a short bus ride from the center of Florence. There, you will find the most stunning, jaw dropping views of the Italian-Mediterranean coast line with beautiful, brightly colored houses embedded into the ocean-side cliffs. I’m at a loss for words to describe how incredible the views were. Take a look for yourself.

Cinque Terre

Cinque Terre

Cinque Terre

Lastly, we stayed a day and a half in Venice and that’s just about all the time you need. Venice is like no other place on earth, a true one of a kind. Although there wasn’t much to do, just wandering the streets is enough of an experience in itself. The only way to fully enjoy Venice is to just go and get lost. Explore. Every corner you turn you’ll find something interesting. I found myself taking photos every turn I made, every bridge I stood on, and every piazza I stepped in.



What I loved so much about Italy was the unique culture, unbelievable scenery, and interesting history. Oh and not to mention the food and shopping. The Italians really know how to cook and shop. Two of my favorite things.