Category: Social Stylate

Local Loves: BBC Tavern and Grill

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With a cozy atmosphere, tasty food, and a great bar, Brandywine Brewing Company Tavern and Grill is one of our favorite local places for lunch and happy hour. Catch a wait? No worries, spend your wait time shopping next door at Ellie Boutique and Wilmington Country Store.

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Their extensive menu ranges from traditional tavern fare like house made burgers and wings to fresh hand crafted salads and sandwiches. There’s something for everyone and every occasion. Some of our favorite dishes include the BBC burger, Buffalo Wings, Grilled Salmon salad, Roasted Beet salad, and Cajun Mahi sandwich.

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The Social Scoop

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Welcome to the Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest…

WhatsApp for FREE
Facebook’s WhatsApp topped 1 billion users and announced that they are dropping the subscription fee. Who doesn’t love free?

Fashion Industry reinvented
Social Media is changing the fashion industry in many ways, from how companies choose photographers and models, to how they engage with consumers.

Snapchat evolution
Snapchat is reinventing itself with one update at a time. They’re making headway to become a more valuable tool for businesses.

Not a Celebrity? No Worries
Facebook’s live-streaming tool was originally only available to verified profiles but is now available to all iPhone users in the U.S.

30 to 60
Instagram is increasing its video time limit from 30 to 60 seconds for advertisers.

Local Loves: Valentine’s Day Three Ways

Whether you enjoy relaxing nights at home or exciting nights out on the town, some of our local favorites have everything you need to make your valentine’s day special. Here are our three favorite date ideas for this year.

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Instead of going out to a crowded restaurant, enjoy a cozy night in with a gourmet meal prepared by Janssen’s Market. Add fresh flowers and a box of chocolates to complete your dinner. To take cozy to another level, stop by Houppette to pick out some Eberjey sleepwear and Diptyque candles before putting on a movie and lighting the fireplace.

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Head downtown for a romantic dinner and wine at Pochi. Then take a test drive in a Jaguar FTYPE at Union Park… a girl can dream. Don’t forget to stop by Christina’s to pick up a Papyrus card for that special someone.

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Grab a cute new yoga outfit at Houppette then take your man to a class at Inner Light Yoga the Friday before valentine’s day. Throw on a cozy poncho from Shop No.109 and head to BBC for wine and dinner.

Boss Lady: Evelyn Henson

Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Evelyn Henson, artist and creator of the lifestyle brand, Evelyn Henson. Her mission is to spread her mantra of living a brightly decorated life through her unique, bold and colorful art.

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1. Tell us a little about yourself and your career.
I grew up in Columbus GA as one of five children and now reside in Charlotte NC. I grew up with a love for all things creative— some of my childhood hobbies were things like redecorating my room, making cards and stationery, or designing patterns on my computer. I never thought much of these hobbies as anything more than that, but I now work as an artist by selling my work online. Through my art, I seek to create gifts for a brightly decorated life, where we celebrate the little things and spark fun wherever we go!

2. What prompted you to start your own brand and online shop?
I needed a creative challenge. I graduated from college with no idea of what I wanted to do except that I wanted to be surrounded by art in some way. I had gotten into painting and decided to list a few original pieces and prints on Etsy. My friends had been encouraging me to open up a shop, and I figured if I couldn’t make it happen with no commitments, then I never would! Luckily, my little Etsy shop outpaced my unsuccessful hunt for a “real” job, and I decided to pursue art full time a few months later.

3. Your mantra is all about leading a “brightly decorated life.” Where did this concept come from?
The concept of a “brightly decorated life” came to me about a year and a half into starting my business. After hundreds of illustrations, it occurred to me that one of my biggest inspirations as an artist were little things in life (in addition to my friends and family who offer me love and support of course!) I’ve found that small things like flowers, pretty coffee cups, and old books have the ability to bring us happiness if we stop to appreciate them. Everything’s brighter when you stop to smell the roses, and I want my art to be a reflection of this philosophy.

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4. What is your brand’s most successful form of marketing? (in terms of getting the word out there about the online store and obtaining new customers)
Instagram!

5. What changes have you seen in the digital world, both with your online store and marketing your brand, since you started the business?
Instagram has been a major tool for me from the get go, and it’s crazy how much it’s continued to grow as a platform. I’ve also started using snapchat recently—which I never would’ve thought could be something I would use in business 3 years ago.

6. What is the biggest challenge you face as a business owner?
Because I love and care about my business so much, it’s hard to stop working sometimes. I have a never-ending to do list! Especially since art used to be something I would do in my free time, it’s challenging for me to step away from my work.

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7. Do you have any 2016 business goals? If so, what are they?
One of my business goals is to give more to customers and the community. I want to teach classes and design products that give back. My art goal is to get better at figure illustrations (My current muse is Audrey Hepburn)!

8. If you could put one of your paintings in any place or a mug in any one person’s hands, where and who would you choose?
Oprah? Mindy Kaling? I would freak out if Mindy Kaling had one of my mugs…. Or maybe someone fictional like Hermione Granger or Elle woods? I can’t decide! Maybe a gallery wall of my art in Elle Woods’ office when she takes over the Capitol.

9. Did you receive any words of wisdom before starting your business?
Make a schedule. Don’t sweat the small stuff.

10. What advice do you have for those looking to go from employee to entrepreneur?
Be patient with yourself and give yourself time to learn new things. Love what you do. Take the leap.

Evelyn’s Inspiration:

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More on Evelyn:

Website | Facebook | Instagram | Pinterest | Twitter

 

The Social Scoop

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Welcome to the Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest…

Snapchat Challenges Facebook
Snapchat is building their advertising technology to rival Facebook for web time. With nearly 7 billion views of videos daily, snapchat is a rising advertising platform.

Entrepreneur’s Survival Guide
Trying to build a business? Read up on these 7 tips to find out how to survive your first year.

Changes to Twitter Timeline
Twitter announced that like facebook, they want to try organizing the timeline by relevance instead of reverse chronological order.

Conversational Ads
Twitter introduces new conversational ads which will help increase consumer engagement by using call to action buttons with custom hashtags.

Keep up with the Trends
Because social media is constantly changing and updating, it’s hard to stay on top of the trends. Read up on these tips for this year’s social media marketing trends.

The Social Scoop

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Welcome to the Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest…

10 Times Longer Tweets
Twitter is talking about raising the character limit from 140 to 10,000. This will change twitter as we know it.

More Than Just Beauty
L’Oreal will launch its #worthsaying campaign during the Golden Globes to empower and encourage women to talk about anything they feel is important.

The Future of Social Media
New platforms are constantly popping up. Which social media sites will we be seeing more of this year?

Consumed by Phablets
Usage of ‘phablets’ (smartphones with large screens) is rapidly increasing. Phablet popularity has changed the way consumers use apps on mobile devices.

Mini iPhone
Rumor has it that Apple plans to release a new, smaller version of the iPhone in April to accommodate consumer complaints about the size of the iPhone 6.