The Social Scoop


Welcome to the Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest…

10 Times Longer Tweets
Twitter is talking about raising the character limit from 140 to 10,000. This will change twitter as we know it.

More Than Just Beauty
L’Oreal will launch its #worthsaying campaign during the Golden Globes to empower and encourage women to talk about anything they feel is important.

The Future of Social Media
New platforms are constantly popping up. Which social media sites will we be seeing more of this year?

Consumed by Phablets
Usage of ‘phablets’ (smartphones with large screens) is rapidly increasing. Phablet popularity has changed the way consumers use apps on mobile devices.

Mini iPhone
Rumor has it that Apple plans to release a new, smaller version of the iPhone in April to accommodate consumer complaints about the size of the iPhone 6.


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