Month: January 2016

Boss Lady: Evelyn Henson

Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Evelyn Henson, artist and creator of the lifestyle brand, Evelyn Henson. Her mission is to spread her mantra of living a brightly decorated life through her unique, bold and colorful art.

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1. Tell us a little about yourself and your career.
I grew up in Columbus GA as one of five children and now reside in Charlotte NC. I grew up with a love for all things creative— some of my childhood hobbies were things like redecorating my room, making cards and stationery, or designing patterns on my computer. I never thought much of these hobbies as anything more than that, but I now work as an artist by selling my work online. Through my art, I seek to create gifts for a brightly decorated life, where we celebrate the little things and spark fun wherever we go!

2. What prompted you to start your own brand and online shop?
I needed a creative challenge. I graduated from college with no idea of what I wanted to do except that I wanted to be surrounded by art in some way. I had gotten into painting and decided to list a few original pieces and prints on Etsy. My friends had been encouraging me to open up a shop, and I figured if I couldn’t make it happen with no commitments, then I never would! Luckily, my little Etsy shop outpaced my unsuccessful hunt for a “real” job, and I decided to pursue art full time a few months later.

3. Your mantra is all about leading a “brightly decorated life.” Where did this concept come from?
The concept of a “brightly decorated life” came to me about a year and a half into starting my business. After hundreds of illustrations, it occurred to me that one of my biggest inspirations as an artist were little things in life (in addition to my friends and family who offer me love and support of course!) I’ve found that small things like flowers, pretty coffee cups, and old books have the ability to bring us happiness if we stop to appreciate them. Everything’s brighter when you stop to smell the roses, and I want my art to be a reflection of this philosophy.

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4. What is your brand’s most successful form of marketing? (in terms of getting the word out there about the online store and obtaining new customers)
Instagram!

5. What changes have you seen in the digital world, both with your online store and marketing your brand, since you started the business?
Instagram has been a major tool for me from the get go, and it’s crazy how much it’s continued to grow as a platform. I’ve also started using snapchat recently—which I never would’ve thought could be something I would use in business 3 years ago.

6. What is the biggest challenge you face as a business owner?
Because I love and care about my business so much, it’s hard to stop working sometimes. I have a never-ending to do list! Especially since art used to be something I would do in my free time, it’s challenging for me to step away from my work.

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7. Do you have any 2016 business goals? If so, what are they?
One of my business goals is to give more to customers and the community. I want to teach classes and design products that give back. My art goal is to get better at figure illustrations (My current muse is Audrey Hepburn)!

8. If you could put one of your paintings in any place or a mug in any one person’s hands, where and who would you choose?
Oprah? Mindy Kaling? I would freak out if Mindy Kaling had one of my mugs…. Or maybe someone fictional like Hermione Granger or Elle woods? I can’t decide! Maybe a gallery wall of my art in Elle Woods’ office when she takes over the Capitol.

9. Did you receive any words of wisdom before starting your business?
Make a schedule. Don’t sweat the small stuff.

10. What advice do you have for those looking to go from employee to entrepreneur?
Be patient with yourself and give yourself time to learn new things. Love what you do. Take the leap.

Evelyn’s Inspiration:

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Images: 1 | 2 | 3 | 4 | 5 | 6

More on Evelyn:

Website | Facebook | Instagram | Pinterest | Twitter

 

Delaware Today

Hidden Delaware

New Castle Sailing Club & Rehoboth Beach Sailing Association:
While learning to sail at NCSC they will also teach you how to safely navigate Delaware’s unique waters and tides. Once you become a member you can take a boat out at any time. RBSA, located in Dewey on the Rehoboth Bay is one of the few places left that you can rent a boat for a day or take lessons as a non-member.
118 West Third Street New Castle, DE 19720
(302) 307-3060
http://www.newcastlesailingclub.org
38767 Rehoboth Bay Sailing Assoc. La. Dewey Beach, DE 19971
302-227-9008
http://www.rbsa.org

Dover Saddlery:
The one stop shop for every horse lover of any level or experience. From beginner riders to first time horse owners, Dover Saddlery’s experienced staff are ready to help customers find what they need and answer any questions. They’re committed to offering only top quality products to ensure the safety and satisfaction of every horse and rider.
683 Yorklyn Rd, Hockessin, DE 19707
(302) 234-8047
http://www.doversaddlery.com

Homegrown Cafe:
Located in the heart of downtown Newark, Homegrown Café provides an award winning, unique dining and entertainment experience. Their menu includes adventuresome, fresh, handcrafted specialties with something for everyone, including vegetarians. On various nights throughout the week you’ll find local musicians performing a range of styles from jazz and blues to electronic and rock.
126 East Main Street, Newark, DE 19711
302-266-6993
http://www.homegrowncafe.com

Pickers and Grinners at Woodside Farm
If you go to Woodside on a sunny day, you may be lucky enough to find various local musicians gathering to play old time music. Regardless, Woodside is always the perfect way to enjoy beautiful weather with family and friends gathered around hand churned ice cream and mouth-watering fudge.
1310 Little Baltimore Road Hockessin, DE 19707
(302) 239-9847
http://www.woodsidefarmcreamery.com

Dogfish Head:
Indeed a little “off-centered” but perfect for a night out with family and friends. Whether you want great food, unique craft beers, or fresh musical entertainment, Dogfish Head is the place to go. With almost every weekend night featuring a different local musician, it’s sure to always be a good time.
320 Rehoboth Ave Rehoboth Beach, DE 19971
(302) 226-2739
http://www.dogfish.com

Irish Eyes in Lewes:
Irish Eyes, located on the canal in Lewes, is a traditional Irish pub that serves classic pub fare along with local seafood selections and an extensive vegetarian menu. Enjoy some of the most delicious local seafood plates and live music. Various nights throughout the week feature different local bands and musicians.
213 Anglers Rd, Lewes, DE 19958
(302) 645-6888
http://www.irisheyespub.com

Laura Lea & TrippFabulous:
LauraLea & TrippFabulous is an emerging local band that has appeared at various locations throughout the state. From the beaches, to the Wilmington riverfront and even Philly, Laura Lea has been a major headliner and is always the center of the weekend buzz. In the summer she appears in Dewey regularly singing popular cover songs that are fun to sing along to.
http://www.facebook.com/trippfabulous

Open Jump Nights at Pump It Up:
Open Jump nights at Pump It Up are a great place to take the kids out for a night of family fun. Check their schedule for special themed jump nights ranging from glow in the dark to bubble mania and special deals.

 

 

The Social Scoop

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Welcome to the Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest…

Snapchat Challenges Facebook
Snapchat is building their advertising technology to rival Facebook for web time. With nearly 7 billion views of videos daily, snapchat is a rising advertising platform.

Entrepreneur’s Survival Guide
Trying to build a business? Read up on these 7 tips to find out how to survive your first year.

Changes to Twitter Timeline
Twitter announced that like facebook, they want to try organizing the timeline by relevance instead of reverse chronological order.

Conversational Ads
Twitter introduces new conversational ads which will help increase consumer engagement by using call to action buttons with custom hashtags.

Keep up with the Trends
Because social media is constantly changing and updating, it’s hard to stay on top of the trends. Read up on these tips for this year’s social media marketing trends.

The Social Scoop

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Welcome to the Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest…

10 Times Longer Tweets
Twitter is talking about raising the character limit from 140 to 10,000. This will change twitter as we know it.

More Than Just Beauty
L’Oreal will launch its #worthsaying campaign during the Golden Globes to empower and encourage women to talk about anything they feel is important.

The Future of Social Media
New platforms are constantly popping up. Which social media sites will we be seeing more of this year?

Consumed by Phablets
Usage of ‘phablets’ (smartphones with large screens) is rapidly increasing. Phablet popularity has changed the way consumers use apps on mobile devices.

Mini iPhone
Rumor has it that Apple plans to release a new, smaller version of the iPhone in April to accommodate consumer complaints about the size of the iPhone 6.

Boss Lady: Samantha Betley

Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Samantha Betley, creator of Lock and Key Confectionery, a stylized chocolate confection company. Samantha shares with us her decision to start her own company, the inspiration behind her amazing hand made chocolates, and advice for women looking to enter the world of entrepreneurship.

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1. Tell us a little about yourself and your career.
My name is Samantha and I am the owner of Lock & Key Confectionery. I have always loved creating in the kitchen, so when it came time for college, I excitedly attended Johnson & Wales University, where I earned a degree in Baking and Pastry arts. After school, I worked in several bakeries, focusing mainly on specialty and wedding cake decorating.

2. When did you know that you wanted to start Lock & Key Confectionery?
I started Lock & Key after my childhood best friend (another Boss Lady, Lily of Lily B & Co.) suggested it, actually. I had taken some time away from working in the baking world, but as we discussed the ideas of chocolates and stylized desserts, something just felt right. So, I jumped back into it by starting my own stylized chocolate company!

3. What was it like to leap from employee to entrepreneur?
I exercised some personal creativity as an employee, but nothing comparable to the level that I am creating with Lock & Key. Every decision is mine, and the direction this business takes is all up to me. That can be scary, but I try to focus on how empowering it can be! I am learning to have confidence in the decisions I make, regardless of their outcome, and I think that’s a big part of being an entrepreneur and a Boss Lady!

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4. Describe a typical workday.
My workday varies depending on the orders I have, but my typical day involves email filled mornings, meetings or deliveries in the afternoons, and then working in the kitchen during evenings and overnight hours. It is a bit of a crazy schedule, and very different than any other job I’ve had before, but it has really worked best for me so far!

5. Has it been difficult expanding your business over ecommerce?
Online business has been really important as I’m expanding Lock & Key. I’m learning that maintaining a relationship with customers online requires more effort than sales in boutiques or in person, but keeping a regular presence through emails and social media helps bridge the gap.

6. What inspires your passion for desserts and creative design?
I think I take inspiration from a lot of places. I love going to farmers markets and hunting through spices, fruits, and nuts to find ideas for flavor combinations. Also, going back to the basics can be inspiring, so I will sometimes read through old books and notes from baking school to spark ideas. But when I am in the kitchen, it’s listening to music that keeps me motivated and inspired the most!

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7. What is your most successful form of marketing?
My most successful form of marketing is probably Instagram. It has proven to be such an integral part in introducing new items and engaging customers. I love the ability to interact with people through sharing images of what I am working on, and hearing feedback almost instantaneously has been incredibly helpful in marketing products.

8. Are there any blogs or magazines that you routinely read to stay on top of your industry?
I really love Cherry Bombe Magazine! It’s always filled with amazing articles and stories, and features some of the most creative women in the food industry – so what’s not to love?!

9. Are there any Boss Ladies you look up to?
I think the Boss Lady who instantly comes to mind is my mom. She is the type of person who always sees the positive in any situation, and she’s incredibly hardworking. I think both of those attributes make a fantastic boss, and when I am doubting a decision or have a question about anything, she is the first person I ask!

10. Do you have any advice for women looking to start their own business?
I think starting your own business can be really intimidating, so I think that speaking and engaging with other entrepreneurial women can be really inspiring and encouraging. Don’t underestimate the power of asking for help or a little advice!

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More on Samantha:

Website | Facebook | Instagram