Month: December 2015

2016 Interior Design Trends: Featuring Brandywine Sotheby’s

sothebys collage

A new year means new trends, particularly when it comes to interior design. There’s a captivating feeling when a space consists with of-the-moment decor. Taking a look at the year ahead, we’ve put together a list of what to expect in 2016 and how you can transform a room from boring and outdated to chic and modern.

1. Wood ceiling beams and reclaimed wood are two major design trends in the new year. Expect for both to stay around for a while as they add history and texture to the room, making them a timeless staple for any home.

Sothebys Wood ceiling

2. Glass pendant lights are a subtle but intriguing way to add style and function. You’ll see them a lot in both kitchens and bathrooms.

sothebys lighting

3. Using textures like fur, woven rugs, brick and wood add detail in the best way possible. Natural materials are having a major moment and will continue to be prevalent throughout 2016.

sothebys texture

4. We saw barn doors used a little this year to create a rustic, charming look. Expect for them to remain popular because they are extremely efficient and add character.

sothebys barn doors 2

5. Patterned flooring sets the stage for a visually interesting room. It can add pop and compliment almost any space; small or large.

Sothebys pattern floors

6. Pantone just released their colors of the year: Rose Quarts, which is a soft pink, and Serenity, a pale blue. Both are tranquil enough for wall colors and decorating accents throughout your home.

sothebys pantone colors

7. The use of bold stripes adds depth and brings a new dimension to a straight and narrow style space. Don’t be afraid to mix with other patterns.

sothebys bold stripes

8. Metallics like brass, copper, and gold, together or alone, will add warmth and a touch of glam.

sothebys metallics

Images via Brandywine Fine Properties Sotheby’s International Realty: 1, 2, 3, 4, 5, 6, 7, 8, 9


The Social Scoop


Welcome to the Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest…

Facebook at Work
Facebook is launching a professional version of its platform that will have many of the same features but will be geared towards workplace collaboration.

Twitter Gossip
Twitter has filed to trademark the word subtweet.

2015 Instagram Industry Report
Learn how to increase engagement on posts using emojis, hashtags, and location tags based on these Instagram marketing stats.

Boss Lady: Kristine Fredheim

Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Kristine Fredheim, author and founder of Soul Life, a company set out to help others achieve lasting inner peace. Kristine shares with us her journey towards mastering her gift, starting her business, and creating a fulfilling career for herself. She also shares expert advice for women looking to find success in the workplace.

15451 Soullife-010SH

1. Can you share with our readers a little about yourself and your career?
I’m a 27-year-old mother of two and psychic medium/spiritual advisor from Stavanger, Norway. I’ve had a very hard life filled with family drama, so I used my experiences and my spiritual gifts to help others in need and created a fulfilling career for myself. Connecting with people and making them feel less alone with their grief is one of my biggest passions in life.

2. What was it like starting your company, Soul Life?
At first, it was definitely hard financially. It took some time to establish a solid clientele, but I have to say, I’ve been pretty fortunate. People believed in me and gave my business a chance. After a year of hard work, I started to receive plenty of opportunities. People have really been spreading the word about Soul Life and it’s the best feeling in the world!

3. What inspires your mission to help others?
I went through my father’s death and my battle with depression alone. I’m a very strong woman today and know that I’ll always have my own back. My experiences also made me trust myself and I realized I could go through anything on my own—but at the time, I really needed support. That’s why I felt drawn to help others.

4. Describe your typical workday.
I’ll generally start off my day by answering emails and doing interviews. Then, I’ll book readings and make sure everything is in order with my clients. Most of them live in the US and Canada, so there are many different time zones to keep track of! Getting the right time can really make my head spin! After that, I’ll wedge in a workout and do some household chores. My day will then end off with readings in the evening after the kids are asleep. I usually have 3 readings a day, depending on how much I decide to take on that week.

5. You’re trained in Neuro-Linguistic Programming; can you summarize what that is and what it entails?
NLP is a method of influencing your brain behavior through the use of language and other types of communication to enable a person to “record” the way the brain response to stimuli and manifest new and better behaviors. NLP often incorporates hypnosis and self-hypnosis to help achieve the change that is wanted.


6. Between guiding others in life, raising two boys, and working on a third book, how do you find balance?
Balance is something I always strive for. That’s why it’s really perfect that I control my own work hours. My kids are in kindergarten, so I get most of it done while they are away. At the moment, I’m not in a huge rush to release my third book—my ideas are still stewing, so time is my best friend!

7. What inspired your decision to write your first book?
I’ve always wanted to be a writer, but I was never quite sure what kind of writer. I began writing songs at 12-years-old, then moved on to poems and short novels as I got older. It was after my father’s passing that I felt the need to write about it and share what really happens to the people who are left behind after suicide.

8. You’re a medium and went to school to perfect your gift, can you tell us the most important lesson you learned while you were there?
I learned to open and close my channels. Before school, I would be open all the time and the onslaught of visions and thoughts would be exhausting and scary. Now, I can close them somewhat to protect myself, so that unwelcome spirits don’t bother me as much. Applying this lesson created more balance and it’s nice to be in control of what I can do with my gift.

9. What sort of resources do you read to stay informed within your industry?
I read a lot of books. Everything from Drew Barrymore to Dr. Brian Weiss. I love learning about people’s life experiences. They help me in my own work. Right now I’m reading Rising Strong by Brene Brown and I ‘ve learned so much about feelings. My favorite book on spirituality is Only Love Is Real by Dr. Brian Weiss. It really is a life changer!

10. What is your advice for women looking to find success in the workplace?
Be aware what you think and say to yourself. Women need to be nicer to themselves! When in doubt, I say affirmations out loud. That really helps me get out of my own head and creates a powerful positive energy. When you’re nervous, scared and anxious, talk to yourself and push through. We are so much more then just our emotions—that’s why it’s important to not let them stop us from achieving our goals. Also carry your own truth. By that, I mean don’t let anyone tell you who you are and what you’re capable of doing. Only you know yourself! And be the best version of it.


More on Krstine Fredheim

Website | Facebook | Instagram

The Social Scoop

social scoop dec5

Welcome to the Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest…

Conquer Instagram
Olivier Rousteing shares how he conquered Instagram and used it to rethink the fashion industry.

Marketing Fails
You’ll be surprised that these five 2015 marketing fails actually happened.

Marketing for the Holidays
Maximize holiday sales with this season’s digital marketing trends.

Cyber Weekend
Use these stats from cyber weekend to build your seasonal marketing to maximize transactions and secure lifelong customers.

Star Wars
The force is strong with this one – check out these strange Star Wars marketing tie-ins.


Boss Lady: Alexa Buckley & Sarah Pierson

Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Alexa Buckley and Sarah Pierson, co-founders of Margaux, a leading innovator in the women’s footwear industry. They tell us about their successful leap of faith into the entrepreneurial world and share advice for women aspiring to do the same.

Margaux Portrait copy

1. Tell us a little about yourself and your career.
Alexa (A): Sarah and I met freshman year of college and became fast friends. From sophomore year on, we lived together, studied together (ironically, we both majored in history and minored in government) and senior year took the leap of faith and decided to work together as well. We called our respective employers just after graduation and let them know that we would unfortunately not be starting our jobs as planned, and instead took a gigantic leap of faith, moved to New York, and began working on Margaux.

[pullquote] A flat that could rival a heel.[/pullquote]

2. What prompted you to start Margaux?
Sarah (S): Our search for the elusive “perfect” ballet flat: One that was elegantly structured, but that was also comfortable and fit perfectly.

3. Your brand incorporates a lot of inspiration from ballerinas… can you explain where that comes from?
A: We admire the elegance, poise, and grace of a ballerina, and hope we can reflect these values in the brand, as well as in the products we create.


4. What’s the lifestyle of Margaux, the brand and who is your target audience?
S: The brand celebrates a timeless aesthetic, but reinvents these wardrobe staples through modern innovation and design. The beauty of the ballerina flat is that it’s universally elegant, and requires no “target audience” – It can just as easily be worn by our millennial peers as by our mothers and grandmothers.

[pullquote]We have found that Margaux comes to life and resonates with our customers when are able to show them the product in person, introduce them to the made-to-measure concept, and build an authentic and lasting relationship.[/pullquote]

5. What is your most successful form of marketing? Do you have a personal favorite?
A: Since we launched in May, our mantra has been “test, test, test”. We have experimented with everything from social media campaigns to paid advertising, but have discovered that the most successful form of marketing for us happens offline.

6. What’s your go-to color for fall and what are you wearing it with?
S: Slate. It goes with everything (literally), and looks instantly chic. I am loving winter whites and neutrals this season (Yes Virginia, you can wear white after Labor Day!), and especially love pairing the blue-gray Slate color with ivory jeans.


7. What’s your favorite decade for fashion and do you incorporate it into your own personal style?
A: The 1950s and early 1960s – the heyday of the ballet flat made popular by Audrey Hepburn in Roman Holiday and Catherine Deneuve in Belle Du Jour.

8. Who is a Boss Lady that you admire and why?
S: Sheryl Sandberg, for asking us the question, “What would you do if you weren’t afraid”?

[pullquote]You don’t have to be an expert in what you want to accomplish – you just have to be willing to work hard enough to figure it out.[/pullquote]

9. What advice do you have for those looking to go from employee to entrepreneur?
A: We have learned that it’s important to be humble enough to admit what you don’t know, and willing to leverage the expertise of the individuals who do. We would not have been able to build Margaux without the wisdom, talent, and experience of the advisors, partner, employees, and friends that we have brought around the brand from the very beginning.

More on Alexa Buckley and Sarah Pierson:
Website | Facebook | twitter | Instagram | Pinterest